Multichannel customers, profits and mobile technologies
This post is about a kind of customers that my clients know very well: multichannel customers. Since I started DESITA‘s business, I’ve always believed in multichannel marketing, and now I always advise...
View ArticleIs this the future of retail shops?
At the last National Retail Federation Convention, Intel showed an interactive, 7-foot-6-inch Intel® Intelligent Digital Signage Concept with an LCD display and holographic glass called adiVerse to...
View ArticleAsia future retail landscape
Once upon a time, the customer experience depended largely upon luck: the mood of a shop assistant, the time spent waiting at the checkout, being able to find the right product. All of these could make...
View ArticleBiometrics and retail marketing: the future is now
Biometrics, methods for uniquely recognizing humans based upon one or more intrinsic physical or behavioural traits, is very important when evaluating the efficacy of a retail store design or display...
View ArticleMultichannel marketing and value proposition: how do customers perceive value?
I was reading a very interesting article by McKinsey about the value proposition to offer to multichannel retail customers: it does not only competitive price but also the degree of trust they have in...
View ArticleA comparative analysis about Multichannel Retail in US and UK
Last month Econsultancy surveyed 2,000 consumers in the UK and 2,000 consumers in the US, to unearth attitudes to multichannel shopping and service. The majority of consumers would find it useful to...
View ArticleMultichannel retail strategy survey: the high street is central
The stats come from Shoppercentric’s ‘Shopping in a Multichannel World’ survey, and the results show that customers are using a wide variety of channels. Mary Portas may have managed to produce a...
View ArticleI love technology when it helps.
Are you looking to increase your sales, using a great new lead generation tool? Among the others, Leadfeeder is what I recommend if you need to identify and track potential leads easily and quickly....
View Article
More Pages to Explore .....